BBC and advertising

Well, I guess it was bound to happen: BBC online ‘features’ ads. It’s the sign of our online times, right?

I just can’t comprehend how this ad business model has grown to a multi-billion revenue stream. I understand that I am seeing this from my own point-of-view… just because I never click on ads, never even pay attention to them, don’t watch TV (and even if I watch “Whose line is it anyway” from time to time, I do so through my Windows Media Center recordings so I skip the ads), it doesn’t mean that others don’t. People must be clicking on those banners A LOT!!!


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